Search Engine Optimization has received additional attention lately with the ongoing changes with Google, but it is still one of the most effective online marketing tactics. The Charlotte SEO team at Creative Behavior makes it our goal to stay educated about changes that affect SEO, such as the latest Panda and Penguin updates, so we can make the necessary adjustments to ensure that you continue to reach the top spots organically.

Why does SEO remain one of the most effective online advertising options? Because people are still using search to find what they need, and they are still focusing on the top results. If your company is not in those top results, you are simply not going to get the online traffic you want from the search engines. It is that simple.

With the help of Creative Behavior, you do not have to stress about algorithm changes and SERPs. We will take care of that stress for you. With our help, you can keep your high ranking, no matter what Google throws out next.

What is our SEO Process?

Every customer is different. Some do not have a site, some may have recently changed SEO consultants. Until we speak with you in person there simply is no way for us to ‘guess’ how much our services will cost. Its equivalent to bringing your car into the mechanic and telling them to fix it without you telling what you think is wrong. Diagnosing your online marketing campaigns is step one. We are more than happy to conduct a full service audit on your site at no cost.

The Process

The Foundation

The core to any successful campaign is in the foundation.  Does your site convey the message to search engines that your easily found? We diagnose the foundation of your business, the strategy, and execute a well planned guide to ranking higher online with the foundation being a well built website thats friendly to the search engines.

On Page Optimization

There are two key aspects to SEO. The first being On Page Optimization. Success can be attributed to many factors but great On Page Optimization is where it starts.  After we’ve conducted keyword research, the page copy may need tweaking.  Title tags may need to be adjusted or added.  Internal linking needs to flow correctly for ease of use as well as ranking.  At Creative Behavior we start out with On Page Optimization and cover the entire site from top to bottom to make sure you’re ready for the next step.

Off Page Optimization

Linking is the utmost importance to effective SEO.  To put it in layman’s terms, its like an old high school popularity contest. The more people you know in high school the chance are better you’ll be voted onto homecoming court. With Google and SEO, links pointing back to your site improves your rankings.  We spend hours harboring relationships with different sites and webmasters across the globe to make sure you receive the best external linking campaign imaginable.

Traffic Analysis

The final step to achieving success with SEO is understanding where your traffic comes from, why they take specific actions on your site, and how best to make that natural traffic convert into higher customer acquisition.  We will sit down with your business and analyze face to face on what your traffic is doing and how best to convert visitors into customers.