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What is SEM Marketing: How to Create an Effective PPC Funnel

In this guide, you’ll learn what is SEM marketing and how to do it effectively, from understanding your customers to mapping out an…
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Facebook Removes Ad Targeting Options – Should You Be Worried?

Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform…
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Google Expands Your Search Ads AGAIN! What You Need to Know

When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad…
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Easier Search Console access for Analytics owners

Verifying websites in Search Console can be useful for site owners, giving you access to information about how your site is performing in…
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