23 08, 2018

What is SEM Marketing: How to Create an Effective PPC Funnel

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In this guide, you’ll learn what is SEM marketing and how to do it effectively, from understanding your customers to mapping out an SEM funnel. If you’re looking to generate traffic fast, then having a solid SEM strategy is key. In this guide, you’ll learn all about SEM marketing, what it is, and how to

23 08, 2018

Facebook Removes Ad Targeting Options – Should You Be Worried?

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Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform in order to uphold its goal of “protecting people from discriminatory advertising on our platforms.” According to the announcement, “this includes limiting the ability for advertisers to exclude audiences that relate to

23 08, 2018

Google Expands Your Search Ads AGAIN! What You Need to Know

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When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates (CTR) increase by 20% after making this change. But over the past two years, so much has changed. Our devices have

23 08, 2018

Easier Search Console access for Analytics owners

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Verifying websites in Search Console can be useful for site owners, giving you access to information about how your site is performing in Google Search. You can also get notified of issues, such as accidental blocking of Googlebot or getting hacked. Over the next few months, if you're a verified owner of a Google Analytics

22 08, 2018

Five insights on voice technology

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Over the last couple years something interesting happened—millions of people began having conversations with their speakers, cars, computers and phones. Voice technology is fundamentally changing the way we use we our devices, often in ways we didn’t expect. We’ve learned a lot about how we can better serve people’s needs with voice, helping them save

22 08, 2018

Selling inventory is easier with Google Ad Manager

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The digital landscape is evolving, and savvy publishers are evolving with it. There are more opportunities than ever for advertisers to reach their desired audience, no matter what platform, channel, or device consumers are using. That’s why we launched Google Ad Manager—to help you grow revenue wherever people are watching TV, playing mobile games, noodling

22 08, 2018

Between two interns: the scoop on a summer at Google

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Editor’s note: Riley Shanahan is computer science major at UC Berkeley, an explorer of the world's hiking trails, and a trailblazer for other young women delving into the unfamiliar terrain of STEM. She and I both had internships at Google’s headquarters in Mountain View this summer—I was a part of the BOLD internship program, and Riley was

22 08, 2018

Hey Google, tell me something good

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The news has always played an essential role in our lives, keeping us informed about the world and the issues we care about. These days we’re consuming more news than ever, and sometimes, it can feel like there are only problems out there. But the fact is, there is a plethora of “good news” happening,

22 08, 2018

Introducing the new Google Fit

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There’s a lot of talk out there about how to stay active and healthy: “get your steps in,” “sitting is the new smoking,” “no pain, no gain.” It can feel overwhelming. So we’ve worked with the American Heart Association (AHA) and the World Health Organization (WHO) to understand the science behind physical activity and help

21 08, 2018

Expandable Featured Snippets Mark Continued Shift in Search

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It’s been a year of many changes, big and small, to Google’s organic search results. Still, after a Spring that saw, in order, zero search results, more search results, and the displacement of featured snippets with direct answers, this Summer has been relatively quiet. We’ve seen chatter around some ground-rattling core algorithm updates, sure—like the