21 12, 2019

5 Quick Fixes To Boost Your Search Ranking

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In addition to targeted campaigns and full-scale digital marketing strategies, marketers must update, fix, and refresh a few of their foundational elements at least once each year. SEO continues to evolve so it is important to implement the organic quick fixes that will boost your website search ranking. Here are some of the

21 12, 2019

Why 5 Stars Shouldn’t Be Your Google My Business Target

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4.4 Stars is golden and replying to one-third of reviews massively boosts conversions As someone who owns or operates a small business, your goal is to please every client, which is why anything less than a 5 star Google My Business rating can sting. Sting aside, the Reputation Management Revolution study by Uberall

23 08, 2018

What is SEM Marketing: How to Create an Effective PPC Funnel

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In this guide, you’ll learn what is SEM marketing and how to do it effectively, from understanding your customers to mapping out an SEM funnel. If you’re looking to generate traffic fast, then having a solid SEM strategy is key. In this guide, you’ll learn all about SEM marketing, what it is, and how to

23 08, 2018

Facebook Removes Ad Targeting Options – Should You Be Worried?

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Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform in order to uphold its goal of “protecting people from discriminatory advertising on our platforms.” According to the announcement, “this includes limiting the ability for advertisers to exclude audiences that relate to

23 08, 2018

Google Expands Your Search Ads AGAIN! What You Need to Know

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When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates (CTR) increase by 20% after making this change. But over the past two years, so much has changed. Our devices have

23 08, 2018

Easier Search Console access for Analytics owners

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Verifying websites in Search Console can be useful for site owners, giving you access to information about how your site is performing in Google Search. You can also get notified of issues, such as accidental blocking of Googlebot or getting hacked. Over the next few months, if you're a verified owner of a Google Analytics

22 08, 2018

Five insights on voice technology

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Over the last couple years something interesting happened—millions of people began having conversations with their speakers, cars, computers and phones. Voice technology is fundamentally changing the way we use we our devices, often in ways we didn’t expect. We’ve learned a lot about how we can better serve people’s needs with voice, helping them save