What is the difference between Outsourced vs In-House SEO?

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As the world of internet marketing has been growing rapidly, every single company or business organization has been looking forward to some more ways to represent their business online.  In the middle of great market competition, it is extremely important to give your website specific visibility among your customers. The importance and value of Search Engine optimization cannot be denied at all.  Companies are aiming to incorporate SEO in their marketing just to rank themselves high in search results.

But when it comes to availing the use of SEO, you need to have a complete understanding of outsourced SEO and in-house SEO. What makes them completely different from one another? What are the important pros and cons of outsourced SEO and in-house SEO? Which one is best for you?  Let’s have a little bit of discussion about these questions right here:

Important pros of In-House SEO

  • All the experts in-house SEO will be fully aware of your business nature and will have a complete understanding of your business inside out. They will even help you to know about how the company can work efficiently in the market and what their main challenges are.
  • In-house SEO will allow you to have complete control of SEO strategies and its execution.
  • These experts will just be working on your site and will not associate themselves with different clients. Hence in this way, they will only be focusing on your website and will work to rank it high on search results.

Major Cons of In-House SEO

  • The algorithms of the search engine are changing all the time. If you are looking forward to performing SEO on your website in-house, you have to take specific training and needs to have some mastery skills for managing the SEO in-house.
  • If you are performing SEO of your website in-house, then you need to put much of your time to stay connected with the latest business trends and let it be implemented in your site. It requires much of your time and energy and effort.
  • SEO has to be performed by using different tools that are quite expensive to purchase.  These tools can cost over 20k per year or more.
  • Employees cost money – from space allocation to health insurance to unemployment insurance, the cost of an employee can add up quickly.

Important Pros of Outsourcing your SEO

  • One of the benefits of SEO outsourcing is that you will be able to hire an expert that has been in the industry for many years and is considered an expert at what they do.
  • It’s less expensive – as mentioned above, hiring a freelancer will cost your bottom line less by saving on business taxes and unemployment taxes.
  • Their ability to outsource – SEO means more than just magically ranking a site.  A SEO understands what it takes from a content strategy to a UX strategy to best convert web visitors into paying customers.  They typically have connections in all parts of the customer acquisition process and know who to pull in or even hire themselves to accomplish your goal without you having to hire additional help (i.e a content writer for example)

Important Cons of Outsourced SEO

  • There are few cons in my opinion – a SEO will typically charge in one of two ways; hourly fee based or project based.  The majority seem to be project-based.  They take into account the amount of work required and understand certain businesses need a little more hand-holding.  Monthly retainers take this into account.  If you feel you need to micromanage an individual or company, the chances are you need to find someone you can trust fully to increase your revenue.

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