22 08, 2018

Selling inventory is easier with Google Ad Manager

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The digital landscape is evolving, and savvy publishers are evolving with it. There are more opportunities than ever for advertisers to reach their desired audience, no matter what platform, channel, or device consumers are using. That’s why we launched Google Ad Manager—to help you grow revenue wherever people are watching TV, playing mobile games, noodling

22 08, 2018

Between two interns: the scoop on a summer at Google

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Editor’s note: Riley Shanahan is computer science major at UC Berkeley, an explorer of the world's hiking trails, and a trailblazer for other young women delving into the unfamiliar terrain of STEM. She and I both had internships at Google’s headquarters in Mountain View this summer—I was a part of the BOLD internship program, and Riley was

22 08, 2018

Hey Google, tell me something good

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The news has always played an essential role in our lives, keeping us informed about the world and the issues we care about. These days we’re consuming more news than ever, and sometimes, it can feel like there are only problems out there. But the fact is, there is a plethora of “good news” happening,

22 08, 2018

Introducing the new Google Fit

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There’s a lot of talk out there about how to stay active and healthy: “get your steps in,” “sitting is the new smoking,” “no pain, no gain.” It can feel overwhelming. So we’ve worked with the American Heart Association (AHA) and the World Health Organization (WHO) to understand the science behind physical activity and help

21 08, 2018

Expandable Featured Snippets Mark Continued Shift in Search

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It’s been a year of many changes, big and small, to Google’s organic search results. Still, after a Spring that saw, in order, zero search results, more search results, and the displacement of featured snippets with direct answers, this Summer has been relatively quiet. We’ve seen chatter around some ground-rattling core algorithm updates, sure—like the

21 08, 2018

Facebook Ad Guidelines Cheat Sheet

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Facebook ads are one of the most cost-effective ways to get attention on your brand these days. Not only are they affordable, but the potential reach is huge. Unfortunately, though, not many small businesses are getting the most from their Facebook ads! A survey released by website builder Weebly indicated that 62% of small business

18 08, 2018

Manual Vs. Automated Bidding Quiz: What’s the Best Strategy for You?

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How do you know if it’s time to start testing automated bidding? Take our handy automated bidding quiz to find out if this strategy makes sense for you! How do you know if it’s time to start testing and experimenting with automated bidding? Some people actually don’t have accounts that are the best fit for

18 08, 2018

16 Accessible and Affordable Music Marketing Tips

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If 15-year-old Conor were around—with curly hair down to his eyes and a sweaty Minor Threat t-shirt on his back—he would argue that marketing isn’t punk rock. And perhaps he’s right. If there’s a Dead Kennedys deep cut about long-tail keywords, I’ve not yet had the pleasure of hearing it. But, that perspective is naive.

18 08, 2018

The High Five: Put some R-E-S-P-E-C-T on it

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Daydreaming and I’m thinking of Trends. This week, with a little help from the Google News Lab we honor the Queen of Soul, celebrate birthdays, shine some light on the left-handed among us and much more. Here’s a look at this week’s top trends.Paying respect to a legendOn Thursday, we said goodbye to Aretha “Queen

18 08, 2018

Safety-first AI for autonomous data center cooling and industrial control

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Many of society’s most pressing problems have grown increasingly complex, so the search for solutions can feel overwhelming. At DeepMind and Google, we believe that if we can use AI as a tool to discover new knowledge, solutions will be easier to reach.In 2016, we jointly developed an AI-powered recommendation system to improve the energy efficiency