Verifying websites in Search Console can be useful for site owners, giving you access to information about how your site is performing in Google Search. You can also get notified of issues, such as accidental blocking of Googlebot or getting hacked. Over the next few months, if you’re a verified owner of a Google Analytics property, we’ll now automatically verify you for that same website in Search Console.
Search Console is a free tool that provides website owners with information which can be critical to performance in Google Search. Once verified, Search Console compiles reports on the website’s performance in Search, including search queries, the website’s rankings, and the number of clicks and impressions. Additionally, there’s information about a site’s indexing, the status of various implemented features on the website, as well as reports and notifications of critical issues.
We hope this change makes it easier for you to get access to data in Search Console, to be able to discover issues quicker, as well as to learn about opportunities for your website in Google Search. If you have any questions, visit the Webmaster Help Forum.