[lbmn_archive_heading]

What is SEM Marketing: How to Create an Effective PPC Funnel

In this guide, you’ll learn what is SEM marketing and how to do it effectively, from understanding your customers to mapping out an…
Continue reading

Facebook Removes Ad Targeting Options – Should You Be Worried?

Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform…
Continue reading

Google Expands Your Search Ads AGAIN! What You Need to Know

When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad…
Continue reading

Easier Search Console access for Analytics owners

Verifying websites in Search Console can be useful for site owners, giving you access to information about how your site is performing in…
Continue reading

Five insights on voice technology

Over the last couple years something interesting happened—millions of people began having conversations with their speakers, cars, computers and phones. Voice technology is…
Continue reading

Selling inventory is easier with Google Ad Manager

The digital landscape is evolving, and savvy publishers are evolving with it. There are more opportunities than ever for advertisers to reach their…
Continue reading

Between two interns: the scoop on a summer at Google

Editor’s note: Riley Shanahan is computer science major at UC Berkeley, an explorer of the world's hiking trails, and a trailblazer for other…
Continue reading

Hey Google, tell me something good

The news has always played an essential role in our lives, keeping us informed about the world and the issues we care about.…
Continue reading

Introducing the new Google Fit

There’s a lot of talk out there about how to stay active and healthy: “get your steps in,” “sitting is the new smoking,”…
Continue reading

Expandable Featured Snippets Mark Continued Shift in Search

It’s been a year of many changes, big and small, to Google’s organic search results. Still, after a Spring that saw, in order,…
Continue reading