Length of Project: 5+ Years
Objective: Increase organic traffic through search engine optimization. Improve rankings for high value keywords. Increase engagement time.
Description: IBM is an enterprise company focusing on cloud storage among many other products and services. One of their strategic objectives was to increase developer sign ups and engagement throughout developer.ibm.com. The project was a success as we increased content for keyword gaps, internally linked pages through a systematic structure, and provided on page optimization throughout the site.
