Length of Project: 5+ Years
Objective: Increase organic traffic through search engine optimization. Improve rankings for high value keywords. Increase engagement time.
Description: IBM, a global leader in the software industry, approached our digital marketing agency to enhance their online visibility and increase organic traffic through an SEO campaign.
As a prominent player in a highly competitive market, IBM faced challenges in ranking highly on search engines for relevant software-related keywords. They sought to improve their organic search rankings and generate targeted traffic to their website.
Our digital marketing experts crafted a comprehensive SEO strategy tailored to IBM’s specific needs:
Technical Optimization: We conducted an in-depth technical SEO audit to identify and rectify any issues that could hinder search engine crawling and indexing. We optimized the website’s structure, internal linking, and load speed for better search engine performance.
Keyword Research and Optimization: Through extensive keyword research, we identified high-value keywords relevant to IBM’s software products and services. We optimized the website’s content, meta tags, and headings to align with these target keywords.
Backlink Building: We implemented a strategic link-building campaign, securing high-quality backlinks from authoritative websites in the software industry. This helped boost IBM’s website authority and organic rankings.
Our SEO efforts produced significant outcomes for IBM within a span of nine months:
Increased Organic Traffic: IBM experienced a substantial 7% surge in organic traffic (significant for enterprise level accounts), resulting in a higher volume of potential customers engaging with their software offerings.
Enhanced Rankings: The optimized SEO strategy propelled IBM’s website to achieve first-page rankings for several highly competitive software-related keywords, significantly improving their visibility and brand reputation.
Improved Conversion Rate: With the increase in organic traffic and improved website visibility, IBM witnessed a 9% increase in conversion rate, translating into more leads generated through organic traffic.